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In theory, in the same way as other alternative therapies such as aromatherapy and homeopathy: treating the life force that everyone is supposed to have. The bracelet would be able to amplify this energy thanks to holograms (like those on credit cards) whose atoms would vibrate at the same frequency as that of the human body. “Certain geometric designs, such as those in the hologram, have arrangements that can be beneficial. It’s what we call sacred geometry,” says engineer and holistic therapist Newton Burmeister. Popular with celebrities like Cristiano Ronaldo, Rubens Barrichello and Robert De Niro, the accessory has yet to gain support from the scientific community. In April, the Polytechnic University of Madrid tested 79 volunteers with bracelets in balance tests. Half had the holograms and half had nothing. The results did not indicate any effect (not even a placebo) on the people tested.