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He was a Brazilian businessman, owner of one of the first dubbing studios in Latin America. Herbert Richers, born in Araraquara (SP) in 1923 and died in 2009, in Rio de Janeiro, was already working with film production when he bought a studio that belonged to actress Cármen Santos to set up his own, in 1959. , the studio dubbed the American series Zorro at the suggestion of Walt Disney – Richers had met Mickey’s father in the 1940s, on one of the producer’s trips to Brazil. Even after Zorro, the dubbing of foreign films took a while to get going – the feature films were shown with subtitles. This changed in 1962, when Jânio Quadros made it mandatory that all films shown on TV were dubbed. In the 80s and 90s, at its peak, the studio made the “Brazilian Herbert Richers version” of 70% of the productions that were shown in theaters in Brazil. But in 2003, competition increased and debts began to mount. Six years later, with Richers’ death, the studio was gone as well. The seat was sold three years later. See Márcio Seixas, eternal Batman voice actor, visiting the studio building (in ruins) in September 2015: https://bit.ly/visitaherbert
SOURCES The Day, SEE Rio
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– How does a dubbing studio work?
– How did dubbing come about in Brazil and in the world?