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It depends on what you consider shopping mall. If it is simply a place built for several people to negotiate things, the starting point may be the great Persian bazaars – the one in Isfahan dates back to the 10th century. entertainment options, the title can be given to the gallery Le Bon Marché (“The Good Market”, in French), in Paris, whose foundation dates from 1852. But don’t think that the primacy of the French is unanimous. Opponents argue that, despite offering a variety of products, French galleries were department stores rather than shopping malls. These are the ones who pull the coals for the sardines of the Americans. But if we accept the mall as an American invention, we fall into another controversy: for some, the first was the Country Club Plaza, in Kansas City, founded in 1922; for others, the real pioneer is Chicago’s Market Square, which opened six years earlier. Both had different types of stores, leisure options and a specific area for parking cars, which is an important point in the American concept. The difference is that the Country Club was born with a management system closer to the current one, with an independent entity organizing the distribution of space and renting lots to the owner of each store. Both are still in operation today, as well as the first Brazilian mall, Iguatemi, in São Paulo, founded in 1966. It was a pioneer not only in Brazil, but in Latin America – and that, no one disputes.