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According to Steve Jobs, it meant “internet”. The late Apple CEO said this at the presentation of the company’s first product with the letter «i», the iMac, in 1998, the time of the explosion of the web and personal computers. The appeal of the product line was the promise of simple and fast Internet access. In the same presentation, Jobs said that the “i” could also be associated with other words, such as “individual” (individuality), “instruct” (education), “inform” (information) and “inspire” (inspiration). At the time, Jobs was returning to the company with a mission to save it from bankruptcy and was looking for an impactful name to leverage the new product. It was Apple’s then creative director, Ken Segall, and his team who suggested the use of the “i” in front of the word Mac. The “i” also appeared in products such as the iPhone, iPod and iTunes. But in the phase of the current CEO, Tim Cook, instead of the lowercase letter, the releases bear the name of the manufacturer, like the Apple Watch and Apple TV.
READER QUESTION Sergio Ribeiro, Coaraci, BA
READ TOO:
– What if Steve Jobs never existed?
– Who created the computer mouse?
– What do the letters on the cell phone signal bars mean?
– How does a cell phone with no signal make an emergency call?
SOURCES Tech Times, Tecmundo, Startse and Mashable sites; The First iMac Introduction video