In general, much more things than currently. And this is natural: the accumulated inflation since the first ME hit the newsstands is 124.48%, according to the Extended Consumer Price Index (IPCA), measured by the Brazilian Institute of Geography and Statistics (IBGE) and used by the government federal government to establish its goals for the national economy. But this is just an average. Other factors greatly influence pricing. A ticket for Rock in Rio 2001, for example, cost BRL 35. In the 2013 edition, it cost BRL 260, but if you faithfully followed the index, it would be BRL 78.57. However, since 2001, the number of people with half-price access has increased so much that promoters have decided to compensate for the losses by raising the price. On the other hand, DVD discs, for example, rose much less, in an attempt to lessen the impact of piracy. And, as is often the case with technology equipment, a pen drive or a regular cell phone is now much cheaper (and more powerful) than it was 13 years ago.
SOURCES IBGE, USP Economic Research Institute Foundation (Fipe), Getúlio Vargas Foundation (FGV), Pluri Consultoria and Brazilian Book Chamber (CBL)
CONSULTANCY Leonardo Bursztyn, professor at the University of California School of Management