According to data from the Chamber of the Cosmetic Industry of Chile, during the second half of 2020 there was a rebound in the sector, with the category of hygiene and toiletry products being the one that obtained increased market share with 35%while in second place are the hair products with 23%growth attributable to the fact that many people they dared to care for and color their hair at home.
“One of the consequences of the pandemic, both for women and men, is that they were, in some way, forced to venture into this world, and discovered that they can take care of their hair without leaving home. In addition, many have maintained this custom, since not only can you choose the characteristics and quality of the product to be applied, but this also translates into a savings by having to buy only the dye or hair products of your choice”, comments Carolina Acuña, CEO of Naturally SA, exclusive representative of Herbatint in Chile.
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It is always important to consider some advice or tips when choosing to dye at home, which will allow you to achieve hair with shine, vitality, and of course, with the desired tone.
1.- Always identify what I want, to choose the right tone
“It is essential to know what we want to do with our hair. For example, if we want to cover gray hair, or revive the color, we can opt for the original tone of the hair, or perhaps a lighter tone to maintain that natural gradient at the ends. On the other hand, if you want to lighten, you can choose a dye up to two shades lighter”, explains Carolina Acuña, CEO of Naturally SA, exclusive representative of Herbatint in Chile.
In the case of wanting to retouch gray hair, to obtain a better result, it is important that once the dye has been applied to all the roots, repeat the procedure in the temple area, since they tend to be more rebellious and difficult to cover. In addition, if they have 30% or more gray hair, it is recommended that they always use a natural tone as a base, which can also be mixed with nuances to customize the color, such as gold, copper, among others.
2.- Prepare the dye in a homogeneous way
To get our hair to have an even and natural tone, a fundamental step is the preparation of the dye before it is applied. «This is generally made by incorporating the same proportion of color and developer in a container, and it is very important to mix them until a homogeneous consistency and color is achieved, to avoid leaving strands of another tone or uneven hair,» emphasizes Carolina. Acuña, CEO of Naturally SA, exclusive representative of Herbatint in Chile.
3.- Apply the dye evenly and respect the times
It is always recommended to start the process by separating the hair into four sections, and start by applying the dye to the areas that are most difficult to cover, such as the temples and roots. Subsequently, apply to the rest of the hair according to the desired objective
“If you want to revive the color, even out or cover discolorations, then the color is applied to the entire hair immediately after the roots, waiting the same amount of time. On the other hand, if it is to cover gray hair or touch up roots, it is advisable to apply it to the roots and gray area first, and wait 30 minutes before applying to the rest of the hair; then massage, distribute well throughout the hair, leaving it to act for another 10 to 25 minutes.
If you still do not dare to take care of, recover or change the tone of your hair without leaving home, taking these tips into account, you will surely have an incredible result and in a short time.