The Ugly Club

Its objective is to encourage to put aside the narcissistic culture in social networks promoted by «concepts of what is beautiful».

With the Twitter hashtag #uglygirlsclub, various users, especially women, have turned a joke into a whole campaign that seeks to put aside the narcissistic tendency in social networks. To do this, they publish photos trying to highlight how ugly they can be.

The initiative was born from a group of university students from Royal Holloway University in London who were called ‘Ugly Girls Club’ by their classmates. Far from feeling bad, they turned the nickname into a Twitter campaign to denounce the excessive importance that society gives to physical appearance.

The success of the campaign on Twitter, according to Natasha Barrett, president of the Feminist Association of the university where the ‘club’ was created, was that all people are affected, on different scales, when they are judged and criticized for their appearance, as reported by different media. Look at the photos in the gallery…

Taken from El Comercio