Pepper, the bra brand for small-sized women that is revolutionizing the market – Online Psychologists

Breaking with the canons of beauty of large breasts appears Pepper, the brand of bras for women with small breasts that aims to Empower them to feel special, confident and proud of the size of their breasts.

Polls show that 8 out of 10 women wear the wrong bra sizeGaps in the cup, marks from the garment on the torso or pressure from the straps indicate that the size purchased is not appropriate.

Acquire a A bra adapted to the body measurements is quite a challengeFor this reason, Pepper has specifically thought about those women with small breasts who have this difficulty.

Pepper is a bra brand that was launched in 2017 as a Kickstarter campaign with the goal of raising $10,000. This goal was reached within the first 10 hours of launch, achieving a 13 days of campaign a total of 950 sponsors.

Pepper raised a $2 million seed round in 2020 to address bra sizing issues like cup gaps and underwire length with its product. Today, the rate of annual income Pepper's is located in $3 million.

Pepper offers bras that women with small breasts can wear They will have no gaps in the cupwill enjoy a natural and flattering lift and you will be comfortable wearing this garment because every measurement, seam and fabric are optimized to hug your curves.

As for the materials used, Pepper indicates that its products are manufactured sustainablysince they are used non-toxic fabrics OEKOTEX certified that are tested and free of harmful chemicals to be gentle on the body and the oceans.

This brand invites women to Celebrate their small-breasted bodies in all its glory. “We believe that everyone deserves to feel good in their own skin,” they explain on their platform.We want to empower women to make them feel very special, extremely confident and proud of their small tits. Ultimatelywe will get the world to look again and redefine body standards”.

The bra brand itself believes that traditional bra manufacturers have created “Crazy aspirational body standards that are impossible for most of us to achieve”. Therefore, they point out that “it is not surprising that women today have problems feeling confident about their bodies when we grew up seeing models in a fashion show with an unimaginable cleavage.” Self-esteem is worked on in all aspects of life.

For Pepper the situation is outrageous, “even the plus size retailer starts bra sizes at a C cup, which It further reinforces the misconception that if you are skinny, you must have small boobs and if you are bigger, you must have big boobs.”.

According to DiffusionPR, the PR agency in London, New York and Los Angeles, the 25% of Americans are increasingly purchasing DTC productsthat is, those adapted -both the item and the shopping experience- to the consumer. The DTC e-commerce model enables brands to cost-effectively cater to specific fashion needs.

For example, Fenty Beauty by Rihannaearned $100 million in sales in just 40 days after its release. 40 foundation shades designed for diversity and inclusion.

Gender-neutral clothing brand TomboyX generates $500,000 a month from its underwear focused on fit and qualitywhile Laws of Motion sells the “Alpha” dress tailored to the buyer. This brand has claimed to have come to use data science and body measurements of 10,000 women to design 99 different size options for the perfect fit.

Another strong brand is ThirdLove, which started as a «a bra for every body»But they have since moved into retail, international and sportswear.

Pepper is part of this group of DTC products, offering a bra adapted and adjusted to the measurements of women with small breasts.

As you can see, Fashion is not at odds with skin color or body and chest size. Offering clothes for every body type breaks established beauty standards to make all women feel confident and proud, regardless of their body type.