Fur production is cruel and causes enormous animal suffering. In addition, against the background of worldwide COVID-19 outbreaks on mink farms, it also poses a risk to the health of all of us. It is therefore important for future-oriented companies to send a public signal against real fur. «As soon as the entire Mytheresa range is fur-free, we look forward to welcoming the company to the international Fur Free Retailer Program,» says Thomas Pietsch.
For years, most of the public has opposed fur production. A clear trend reversal towards animal and environmentally friendly fashion can also be seen in the big fashion houses all over the world. For example, a market analysis by from last year shows that the majority of the most important textile companies in German-speaking countries have already turned their backs on material that is cruel to animals.
«While Mytheresa was still listed in that report as one of the few companies that still sell fur, we are all the more pleased that they have stopped selling fur and appeal to all remaining fashion companies to follow this good example,» says Pietsch.
is committed to a fur-free Europe and is the official representative of the Fur Free Retailer Program in Germany, Austria, Bulgaria, South Africa and Australia. The International Animal Welfare Foundation offers support and advice to companies that are striving for a verifiably fur-free restart. For this purpose, is available as a contact and mediator for the high-profile entry into the international FFR program.