Many times you don’t stop to think about it meaning of colors in psychology and the truth is that they can be very useful when it comes to learning more about others and ourselves.
Psychology is a branch that we understand very little in depth. Specialists in this subject can carry out very accurate analyzes of human behavior, its character and even to understand the reason for some special behaviors. Even through colors, unconscious or totally direct messages can be delivered, which explain behaviors that we cannot even imagine.
If you want to learn the meaning of the colors of the traffic light or understand for sure what some colors represent for the human condition, then this article is made for you:
Meaning of colors in emotional psychology
It has always been known that colors can represent the positive and the negative of people. For example, in many therapies the color pink is used in order to sensitize a patient. Red is often used to help introverted people bring out their personality, while orange is often used for joy and optimism. For their part, specialists use violet to encourage spirituality and empathy. Gray has a connotation of neutrality and balance in personalities.
Meaning of colors in psychology for children
Color therapy is widely used in children to change their mood or behavior. Colors help to make them calm or in other cases, they can express all their energy. Through coloring figures, painting or building tonal elements, children could achieve good results. We tell you what colors can be vital for your fun:
- White: It transmits energy and optimism, as well as developing children’s creativity.
- Red: provides energy and vitality.
- Yellow: It stimulates the intellectual part and the concentration of the children.
- Blue: transmits serenity and a lot of peace. It also helps control your sleeping problems.
- Green: improves the balance of your body and mind. It transmits harmony and calms the nervous system.
Meaning of colors in occupational psychology
To explain some colors in this aspect, it should be noted that the work can have any shade. However, most large companies in the world use the range of blue within their logos. Thus, HP, Samsung, Ford, Facebook, among others, use this color to represent stability, calm, harmony, trust, and security. All these are the virtues that companies want their collaborators to have and with which they hope they feel comfortable working in their facilities. Also, the color green is very businesslike, only it represents the environment, freshness, harmony and peace. That is why it is not surprising that companies like Starbucks, Greenpeace and Spotify use it in their logos.
Psychology meaning of colors in marketing
Within this field, psychology is based on colors to touch the feelings, emotions and behavior of people (customers) and explain consumption behaviors. These shades would also show what is the public’s visual behavior with reference to a product. For example, the colors red, yellow, and orange have long been known to represent appetite, desire, and fast food. For this reason, brands like McDonald’s have these shades in their logo.
At Vibra, we also tell you all about colored recycling bins and their true meaning so that you lend a hand in caring for the environment.