This new beginning means a great employment opportunity for the Tapatíos, since it is believed that this store will generate around 300 direct jobs and many others that range from operating positions that serve the sales and customer service departments, even in the part of boxes, warehouse, food, among other roles. This way, The Swedish firm will boost the talent and the Jalisco economygenerating the necessary conditions to attract the trade of multinational companies to one of the most important cities in Mexico.
“We work hard to have our third store in Mexico, which fills us with pleasure, but also Commitment to the Jalisco communityto whom we bring products that are characterized by the design and quality of IKEA. Our goal is Create comprehensive home decoration solutions And thus contribute to having a better day to day for most people, ”said Cedric Gulbierz, Store Manager from the Ikea Guadalajara store.
Since his arrival in Mexico, Ikea has obtained great success. Nowadays it has three venues: city of Mexico, Puebla and Guadalajara.IKEA courtesy
Ikea's arrival in Mexico
After almost 80 years since the Swedish furniture brand emerged, His arrival in Mexican lands happened in 2021, specifically in the capitaland with that it marked an evolution in the way in which the Mexicans conceive the spaces.
Thus, the first store in Mexico City, Located in Avenida del Peñón #355, Moctezuma 2nd Section, Venustiano Carranza, CDMX, It opened on April 8 of that same year. Subsequently, thanks to its high demand in the market, the August 11, 2022, opened a second store in Puebla In the Vía San Angel shopping center, San Bernardino Tlaxcailing.
Ikea's resounding success has made it position as one of the largest furniture brands worldwide.IKEA courtesy
Their expansion plans were promoted due to the need for Integrate its market into the most important cities in Mexico. A brand of this range needs to position itself at the points of greater economic and commercial flow, so although It began with the city of Mexico, now goes through Guadalajara and perhaps in the future, Monterrey.
It should be noted that today, its online business of physical stores in Mexico has an overwhelming success. As consumers find what they need for their homes, it is more accessible to be located around the branch and get the products to the door of the house. With this, Ikea reaffirms its clear positions of positioning in the furniture market, its great success in each physical store and its main approach to Provide a better life for most people.