Colors evoke emotions and sensations. You can even notice that when decorating your house or your room, when you choose your clothes every day or when buying new clothes, because many times the colors to choose have to do with your mood and emotional state, with your personality and with what the different tones evoke in you.
In addition, in different cultures colors have been endowed with symbolic meanings throughout history. For example, white is the color of peace, black is elegant and also represents mourning, pink is associated with tenderness and innocence, green represents nature, and thus, each range of colors has its representative meanings.
Color psychology
The renowned psychologist and psychiatrist Carl Jung used colors as part of his patients’ therapies, because he was convinced that it would help them express some of the deepest parts of their psyche.
he believed that the color choices each person makes reflect a deeper meaning of their personality traits. For example, introverts and extroverts are likely to choose different primary colors: blue and red respectively.
All this is related to the so-called color psychology, which is based on the mental and emotional effects that colors have on people, and is dedicated to analyzing how people perceive those colors, how they feel and behave in different shades, brightness and color intensities.
Although it must be taken into account that there are certain variations in the interpretation, meaning and perception of colors between different cultures. For example, some colors are identified with the masculine and the feminine -blue and pink respectively, in Western culture-, others with the mysterious, the forbidden or dangerous and the sensual or romantic.
What is a fact is that color is capable of stimulating emotionslike happiness or sadness. Colors have an effect on mood: they can make you feel energetic, inspired or relaxed.; they favor thermal sensations of cold or heat; and they also make you perceive order or disorder, or make a space seem larger or smaller.
In color psychology, tones are grouped into two main categories: warm and cool. Warm colors, such as red, yellow, and orange, can evoke a variety of emotions, from comfort and warmth to hostility and anger. While cool ones, like green, blue, and purple, often evoke feelings of calm or melancholy.
Psychological effects of cold and warm colors
Purple is a tone that encourages creativity, since its effect on the organism when observing it is that it helps with the activation of brain synapses. This color combines the colors red and blue, thus offering a good balance between stimulation and serenity that represents both shades and combines it to encourage creativity. Purple light is said to result in a calm environment that helps ease tension.
So this tone is recommended to integrate it into an office, either at home or in a company. if you work like freelancing or have a studio at home, consider integrating this tone into either paint, furniture, or decor.
If what you are looking for is to create a peaceful, relaxed and calm environment, you can consider the ranges of green and blue. These cool colors are typically considered calm. There’s actually a bit of scientific logic to this, since the eye focuses the color green directly on the retina, thereby reducing tension in the muscles around the eyes.
The blue color is suggested for spaces in which several people tend to be at the same time, or for those rooms in which you usually spend a lot of time. Blue is a calming and serene hue; it is said to decrease respiratory rate and blood pressure. The bedroom is a great place to use these colors to help you relax.
Among the main effects of warm colors, such as yellow and orange, are to stimulate, energize and whet the appetite. Have you ever wondered why so many restaurants use these colors? This is the reason. On the other hand, you may want to avoid them in your kitchen and dining room if you are on a diet.
With information from Art Therapy and Psychology and Mind