(pay-per-action, payment per share). In online advertising, the PPA is a type of payment system where the advertiser pays the publisher a commission for each visitor referred by the publisher to the advertiser’s website and who performs a certain action (subscription, account creation, purchase). , etc).
The advertiser pays for each action that a visitor actually performs, thus obtaining guaranteed success for the money invested.
Sometimes PPA is treated synonymously with CPA (Cost-per-action or cost per action), although PPA refers more to the compensation system and CPA to a specific cost after an action. For example, the CPA an advertiser must pay to a publisher because a referral signed up is $4, so the CPA is $4. While the compensation system they are using in this example is the PPA or payment for the actions carried out by the referral.
There are specific types of PPA such as PPI (pay-per-install) or pay-per-call (pay-per-call).
Quote the definition:
Alegsa.com.ar (2016). definition of PPP – ALEGSA url: https:///Dec/ppa.php
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