The idea that promoted the birth of Coachella
In 1997, four years after the presentation of Pearl Jam and with this incisive idea in mind, Tollett decided to distribute cards about the forum and his idea in Glastonbury to bands, managers and promoters equally. Such was the first step for the little and quiet Coachella City Dedicated to agriculture and local businesses once a year would become an epicenter of the music industry worldwide.
In 1999, two weeks after a chaotic Woodstock demonstrated the logistics difficulty and the challenges that an event of this magnitude entails, Paul Tollett announced the First edition of Coachellaa new festival that sowed doubts both for the remoteness of the forum with Los Angeles, and for the events recorded in Woodstock 99.
The first coachella
With Beck, Morrissey, Rage Against The Machine and Tool like Headliners, Coachella was held on October 9 and 10 With only a two -month window to sell tickets, which caused a low assistance of 35 thousand people, while Tollett waited for double. However, the organization, the poster and the details of the festival deserved a positive opinion in the specialized press and in the audience.
For the year 2000, Coachella was not carried out Due to the economic losses that the administration charged after the first edition. A year later, the date changed to April and 32 thousand people in the only day of the event.
During the following years, Coachella continued to grow and gain fame As a festival for all audiences, with pop music, rock, electronics and indie. However, it was the 2003 edition that changed the course of history.
Las Palmeras, the Fortune wheel and a hippie or boho outfit are a coachella iconAndrew Ruiz / Unspash
The consolidation of Coachella
The presentations of Red Hot Chili Peppers and the Beastie Boys attracted the attention of specialized press and convinced the Indian inhabitants that the event could consolidate the city as a tourist reference point year after year. With a capacity of 60 thousand people, the camp area was inaugurated. The eyes of the industry were put in 2004 as The year of absolute consolidation of Coachella And so it was: