“At the same time, the company is sending important impulses to all players in the industry. We hope that Breuninger will continue on this good path with ambition, so that other materials of animal origin can also be replaced by animal-free alternatives in the future. In the long term, this is the only way to reliably rule out animal suffering,» says Denise Schmidt.
“We are very pleased to have been a member of the Fur Free Retailer Program since the beginning of the year. Breuninger is aware of its responsibility for a sustainable future and so it was important for us to contractually commit ourselves to not using real fur. Our customers can see at a glance that the Breuninger range is free of real fur and real fur components across all product areas. We would like to thank Germany for the trusting, constructive exchange and the professional support during the changeover to the range.» Christian Witt, Director of Corporate Sustainability at Breuninger.
More and more fashion companies are taking a public stand against animal suffering and are banning real fur from their range. So far, more than 1,450 international labels and companies with FFR membership guarantee that they no longer use real fur, including luxury fashion house Prada and verticals such as H&M and Zara. These companies act in the interests of consumers. An actual survey confirms that 84 percent of Germans reject real fur. «By participating in the Fur Free Retailer Program, Breuninger shows that the company respects customer wishes and at the same time positions itself as a future-oriented, sustainable group.» Denise Schmidt from .
The FFR program is the world’s leading initiative to connect fur-free businesses with consumers looking for ethically sourced products. The program is an initiative of the Fur Free Alliance (FFA), which is active in over 40 countries around the world. The Alliance is an international association of more than 50 environmental and animal protection organizations that work together to end the breeding and killing of animals for their fur.
E. Breuninger GmbH & Co.
The fashion and lifestyle company Breuninger was founded by Eduard Breuninger in 1881 and is now one of the leading multichannel department stores in Europe. The online shop launched in 2008 is one of the most successful in the premium segment and is also available to customers in Austria and Switzerland. Across Germany, the company comprises eleven Breuninger hotels with over 5,500 employees.
is committed to a fur-free Europe and is the official representative of the FFR program in Germany, Austria, Bulgaria, South Africa and Australia. The International Animal Welfare Foundation offers support and advice to companies that are striving for a verifiably fur-free restart. For this purpose, is available as a contact and mediator for the high-profile entry into the international FFR program.