First of all: humans are not on the menu of brown bears. This is good to know, because in some European countries you can enter bear territory when migrating – for example in Norway, Sweden, Finland or Poland, Bulgaria, Romania, Croatia and Greece. By nature, brown bears tend to be peaceful and avoid people. However, if a brown bear feels threatened, surprised or provoked by itself or its cubs, it may on rare occasions confront it. Conflicts can arise, especially if you have a dog with you.
Special rules of conduct therefore apply in bear areas – and not only when a bear is already in sight. If you stick to these rules, you will usually survive an encounter with a bear just fine.