Barbie commercial starring a child causes controversy

The latest commercial for the Barbie doll has become controversial, as for the first time a boy is seen playing with the doll and interacting with other girls.

He’s the first child in Mattel’s history to star in a commercial – or any advertising campaign – for Barbie. It is a 30-second video that presents the limited edition of the new Moschino Barbie; in it, the boy excitedly says, “Moschino Barbie is so fierce!”

Why has Mattel launched this new commercial with a child if Barbie has always been an iconic toy for girls? Perhaps it is due to the collaboration between Moschino and the toy giant.

Like every gay girl and boy, I loved Barbie.recently told style.com Jeremy Scott, creative director of Moschino.

Watch the video and make your own conclusions…

Watch video

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The comments have not been long in coming, both negative…

I don’t understand why people celebrate the shameful representation of a gay stereotype imposed on a boy in a toy commercial, wrote a user in the comments of Youtube.

…as positive…

This is a wonderful ad, very nice to see gender race and sexual orientation equality in this ad, says another comment.

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