Industrial animal husbandry is the main cause of animal suffering worldwide and contributes significantly to numerous global problems. Globally, an estimated 80 billion so-called farm animals are killed each year1 for human consumption, of which around 50 billion animals are reared in intensive systems.2
One of the most important and at the same time easiest ways to combat the negative effects of industrial livestock farming is to change your own diet. Everyone can make an effective positive contribution to animal welfare by drastically reducing the consumption of animal products and increasing the consumption of plant-based foods.
encourages people to lead an animal-friendly lifestyle by reducing their consumption of animal products and replacing them with plant-based alternatives. In order to achieve this, we recommend the principle of the 3Rs: Reducing (Reduce) the consumption of meat and other animal products, improving (Refining) the diet by choosing products from certified, species-appropriate animal husbandry and finally replacing (Replace) from animal products with plant-based alternatives.
The 3R principle is an effective method to make a conscious decision for animal-friendly food and against animal suffering. The ever-increasing selection of innovative plant-based foods with the right recipes, tips and advice makes the transition easier than ever! Learn more about the 3Rs in our video below.
recommends that all animal lovers prefer a plant-based diet as often as possible. A helpful guide is the so-called 3R principle. 3R stands for Reduce, Refine and Replace.