Close relative of carmine, crimson red or intense raspberry, Long live Magenta, Color of the year 2023 of Pantone, It definitely has a lot of personality. Compared to «a fist within a velvet glove» by the executive director of the Pantone Institute, Leatrice Eiseman, the beauty of the viva magenta is its ability to play both sides of apparent dichotomies. In fact, the color is bold enough to break the mold while still being attractive, accessible and surprising in a wide variety of contexts and applications.
«It is a nuanced red tone that presents a balance between the warm and the cold, which makes it what we call a hybrid color,» says Eiseman. «It's bold, it's ingenious, it's inclusive to everyone … It is an easily encompassable color. «
Intense pink-red shades have already been imposed everywhere, from the catwalks (see the spring-summer parade 22 of Valentino) to the metaverso, so that Residential and commercial interiors are the next natural step. According to Eiseman, kitchens (and appliances), which for a long time have housed a respect for red, can be impregnated with «a touch of novelty» through Viva Magenta and their ability to break with the «same red tone» that defined previous generations. The Pantone color of the year 2023 is also «beautiful» in the glassware or in anything else with a reflexive surface, and can even enhance the cushions or accents of the table to make a «beautiful, dramatic and theatrical statement at home.»
Although such a vivacious color may have been considered intimidating in the past, Pantone states that consumers are more prepared than ever to start hugging all color possibilities. «We have been carrying out words association with color for years, [y] People have reached a point where they are a bit more brave when using a touch of color, «says Eiseman.» And a touch no longer means only a cushion to put an ornament on the couch; A touch can mean a couple of walls. «
In an effort to help consumers to approach Viva Magenta from a position of greater confidence, Pantone has placed its color of the year 2023 in four different pallets: Add a burning color explosion to the Ignite palette, which is otherwise quiet and neutral. Unite the entire spectrum of meat tones that make up family tues. In Resonance, Viva Magenta adds some drama on the coincident rich tones, and then slides without problems in the warm balance of balance.