Researchers of the University of British Columbia in Canada found the relationship between wearing certain colors and the level of attractiveness it denotes.
The group of researchers found that the color red makes women more attractive.
According to the analysis, the use of certain colors emit signals about the internal functioning of the body, so women tend to dress in red either pink when they are ovulating (the days of the month when a woman is most fertile), accentuating her attractiveness to the opposite sex.
Another argument used by researchers is that the ‘red’ It awakens a force of attraction in the brain of men as it is a tone similar to that emitted by the face after a sexual encounter.
To complement the interview 124 women about the color they chose to wear and how many days had passed since their last period, the researchers used information from other surveys, such as that of the company dedicated to online ‘dating’, OKCupidwho found that women who used profile photos where they wore red had a greater number of messages and more dates than women who wore other shades.
Another study of University of South Brittanyin Francesupported the researchers’ findings. To do this, they asked 64 women to modify the Photography profile of their social networks every two weeks for a year.
The study found that women who wore red shirts generated 21% of all messages, compared to 14 to 16% of messages when they wore black, white, blue, yellow or green shirts.
Along with researchers from the University of Rochester, in New York, They found that men find women more attractive when they wear red and are even able to spend more money on them when they wear red.
Source: starMedia