Throughout history, it seems that pleasure was an exclusively masculine term. Sex was a source of enjoyment for men and an obligation for women, who had to please them and bring offspring into the world. In 2019, Andrea Oliver decided to change the way women live their sexuality and, together with David Tramas, created Emjoy, an application aimed at promoting women's sexual well-being through podcasts.
Andrea Oliver studied Business Administration and Management and, while working for a venture capital firm, began researching female sexuality. After reading numerous scientific articles that claimed there was a gap between sexual pleasure experienced by men and womenOliver realized that there were no digital alternatives yet aimed at making pleasure equal. “When I was younger I was quite disconnected from my own sexual desires,” she explains in an article on WeAreTechWoman. “Emjoy was developed with the aim of boosting women's confidence through sexual disclosure that would allow them to understand their needs and desires.»
Emjoy's journey
Andrea Oliver was sure that her project could be successful, because she knew that the female technology sector, or Femtech, was boomingAlthough Emjoy managed to raise one million euros in its first round of investment, not everyone was able to see the potential of an app made by and for women.
«To our surprise, we realized that Emjoy was disliked by some investors, who either understood the problem or considered us “pornographic.” This is not surprising, considering that it is still difficult to imagine pleasure and sex, historically taboo subjects for women, from a female perspective.
In an age where female nature is banished from the socially acceptable framework and bloodless sanitary pads and razors without hair to remove are advertised, some men still have difficulty understanding that nature made women so similar to them that they have the same needs.
If companies do not have women capable of understanding women's needsthen women will inevitably be excluded from a market in which they represent a large part of consumers.
Entrepreneurs like Andrea Oliver have had the courage to enter a predominantly male economy and, luckily, their venture soon found its way: «We also found numerous investors who agreed with our mission of closing the pleasure gap and thus build an accessible way for women to be in touch with their intimate well-being.»
Emjoy was launched in 2020 and found in Covid-19 an unprecedented opportunity. Thanks to the pandemic, app usage increased by 160% and has now raised over $4 million.
Its success has been such that the magazine Forbes has included Andrea Oliver in the list “30under30: Europe”developed with the aim of promoting the talent of young entrepreneurs.
Get to know Emjoy in depth
Let's be honest, independent women, capable of providing for their own well-being without needing anyone else, are becoming more and more fashionable. It is becoming more and more fashionable to talk openly about sex and sexuality, what you like and what you don't, without shame or harmful stereotypes. And let's be honest, this continues to bother many people who are unable to understand that women also deserve the enjoyment and happiness that has so often been denied to them by depriving them of their freedom.
Apps like Emjoy make many people uncomfortable, but they allow many others to enjoy themselves. If you decide to check out this app, you will discover the many options it offers: you can increase your self-esteem, discover yourself, increase your libidolearn to be present during intimacy, stimulate your mind, learn to have consistent climaxes and also to have fun with someone else. In addition, the application offers a test focused on personalizing your experience.
The contents of the application are provided by sex therapists that help their more than 200,000 users feel better about themselves, their bodies, their partners and everything surrounding their sexuality, through theory and practical guides. In addition, the paid option offers weekly updates, More than 300 audio sessions to increase your libido, orgasms and discover your body and daily routines that will allow you to love yourself more.
What's inside Emjoy?
- Daily routines: These are 30-day challenges that aim to build healthy habits such as improving self-esteem, ending negative thoughts, increasing moments of pleasure… Each routine consists of small tasks that will help you achieve bigger goals. For example, if you want to join the body positiveYou will achieve this by complimenting yourself, nurturing your self-love, training your positive thoughts, and examining your beliefs.
- Stories: Emjoy will allow you to enjoy the most daring sexual fantasies without even leaving your phone, through its audio stories. These are short stories, in podcast format, with which you can sensibly explore what you like and what you don't.
- Collections to enhance your well-being: These are collections of podcasts, with the same common thread, focused on achieving different objectives: discovering what you like, accepting your body, overcoming shame, understanding your desires…
- Personal area: Under the heading “your journey” you can find your Emjoy history, the stories you have heard, the goals you have achieved, the time spent on the app…
It is a very intuitive application, with a very careful and pleasant design, with which you can feel better and free yourself from shame.
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