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Because distributing the pointers in this way gives the impression of what the watch is smiling – and that would supposedly help sales of the product. Also, by setting 10:10, you hands form a frame, leading the consumer’s gaze to the brand, usually located at the top of the dial.
One of the first manufacturers to print a watch advertisement marking this time was the American Hamilton Watch, in 1926. Then, Rolex adopted the idea, what ended up becoming one of the biggest clichés in advertising.
Apple broke the 10:10 pattern and ever shows 9:41 in the advertisement of their products. He knows per what? Because at the launch of new iPhones, iPads and notebooks they appear on the screen 40 minutes after the presentation starts, at 9 am. So everyone is marking the right time.
SOURCES Magazines Business Insider and websites Clocks & Watches It is SecretLa