Why are so many action movie posters blue and orange?

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Because these colors are on opposite sides of the chromatic circle, they are complementary. The contrast between them is vibrant, which makes them ideal for action movie posters, which need to communicate dynamism and adrenaline. “Naturally they give you that emotional rush you need,” he explained to the magazine. Entertainment Weekly cinema area publicist Charles Reimers. He came up with one of the most famous examples: that of The Bourne Identity (2002). Another complementary color option would be green and red, «but those two immediately suggest a Christmas mood,» Reimers said.

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