What is collaborative consumption?

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It is the proposal to exchange, lend and buy used objects, instead of purchasing new products. For example: you know that game you don’t play anymore? By lending it to a friend, he doesn’t have to buy a new one, reducing waste and conserving energy and raw materials that would be used in its manufacture. This kind of exchange, of course, had been around for a long time. But now it has gained momentum with the growth of the internet and environmental concerns.

In the US, there was yet another factor: the economic crisis of 2008. “The idea is that people don’t need to own the objects. Just access to them. For example: you don’t need to buy a drill if you’re only going to use it a few times,” says Guilherme Brammer, founder of DescolAí, a Brazilian collaborative consumption website launched in June.

SOURCES Website collaborativeconsumption.com and Guilherme Brammer, founder of DecolAí