The different lifestyles have a decisive influence on the way of dressing of the different social groups, whose tastes and preferences affect fashion trends. However, a certain style is not always considered elegant or sophisticated, on the contrary, It can be a sign of bad taste for many.
In this context, urban fashion was born as a style created to withstand the hectic life of the city, where people move quickly and dynamically, so garments capable of withstanding daily activities and the constant movement that urban life, providing comfort to those who wear them.
Therefore, urban fashion arises in a spontaneous and unexpected way, thanks to the need of some groups to have comfortable and light outfits that provide a particular and characteristic style. In this way, at first it was created to provide comfort to the skateboarderswho initially were people dedicated to practicing stunts on skateboards, but little by little this term has been used to refer to people related to street culture, encompassing other disciplines and urban customs.
It is considered then that the style was born in the seventies in the United States with the aim of providing garments where comfort prevailed over aesthetics and elegance, however, little by little it has evolved until it reached the big catwalks.
As said before, the skateboarders They were pioneers in the use of this fashion, since they needed comfortable clothes to develop their acrobatics more effectively and at the same time show off a style that would characterize them and make them stand out from the crowd, without following a certain pattern or obeying recognized currents.
Therefore, urban fashion combines designs and concepts, in order to create original and striking styles, capable of satisfying users who are based on practicality, comfort and simplicity. But, despite the fact that it emerged from everyday life on the streets, it has subsequently been taken into account by designers, due to its great boom and the millions of people who are potential clients of the big brands, thus generating different styles within the same, which highlight the contemporary and the different tastes of each individual.
That carefree style of urban fashion, which is not very aware of aesthetics, gave way to a new generation where elegance was relative, giving way to urban garments, with natural, carefree, street and liberal aspects, being an example of this, the musical group «The Beastie Boys», founded in New York in 1981, and who had an eclectic style, which made it easier for them to wear sets of striking garments, with intense colors, which made them precursors of fashion urban and promoted this more carefree and natural style in clothing.
Even in the nineties, athletes were the ones who almost exclusively used garments designed especially for them, however other companies appeared as this fashion was imposed. However, they all focused on creating clothing for the skateboarders and the newly emerged “Hypebest”, which is a term used to identify the type of people who buy clothes, shoes or accessories with the aim of impressing others and end up learning about many styles.
Thus, both groups imposed their own fashion with attitude and security, giving way to a new street culture and urban customs, which the companies dedicated to fashion marketing were taking into account to increase their sales and position their products in the different social strata. according to the ages, professions and/or activities to which they are dedicated.
This is how new years arrive, and urban fashion was complemented by the frequent use of accessories that enhance it and give it elegance and formality, according to the occasion or the type of event that its followers usually attend. Hence, people use necklaces, purses, jewelry, bags, scarves, glasses, among other elements, to accompany, for example, a set of wide or narrow pants, with blouses and/or jackets.
In this way, a revolutionary movement of urban fashion originated, in which not only men used this type of clothing skateboarders, but also the «Hypebest», who promoted the rise of it. For this reason, thanks to the emergence of these social groups, the different companies dedicated to the design and manufacture of clothing had to assume the changes and make a fundamental turn in their market strategies.
This phenomenon is due to the fact that for the so-called «Hypebest» the origins of fashion do not matter, and they are not very aware of trends and a specific brand, they only want to wear urban clothing adapted to their demands and needs, preserving their style and looking good according to their parameters of life, and even looking elegant according to the occasion, as many artists of the moment do.
Urban fashion is thus transformed into an option for the most daring, for those who do not care if the experts consider it elegant or not, because their touch of elegance is imposed by themselves, with a style that accepts a wide variety of colors. and textures, without forgetting that the basics of this fashion is the comfort it offers, its touch of practicality, how relaxed they can look and why not the elegance they can convey through their attitude.
This is how, at present, urban fashion is worn by different strata of society with different styles, which according to some experts are three: sports, intermediate and luxury. Obviously, the sporty style is simpler and without so much design, as well as affordable due to the price level, and despite being a style that started from the knowledge of the customs and needs of the people on the street, it has spread even to the world of catwalks and haute couture.
On the other hand, there is the intermediate style, which is more refined and with more laborious and careful designs than the sports style, while the luxury style includes more creative designs, studied and aimed at more exclusive people, where the factor «price» plays a fundamental role, appearing on the catwalks of famous designers who represent big brands, which have given priority to this trend within their collections.
Therefore, urban clothing on the catwalks has made it possible to show aspects of this fashion to groups more dedicated to the details of an outfit, which is why this style has gradually been integrated into the collections of avant-garde and innovative designers, in such a way that there is currently a diversity of models of sports shoes, clothing, outfits and accessories from luxury brands, which previously were only dedicated to luxurious, elegant and exclusive suits. Thus, the fashion industry has recognized the importance of urban fashion that shows that everything is «a matter of attitude».
In this sense, wearing urban fashion highlights the attitude as the basis of this lifestyle of many contemporary young people and adults, and entails the adoption of behaviors and ways of acting, feeling and appearing to society, which requires the use of clothing. to dress in harmony with that way of thinking and dealing with the environment. For this reason, urban fashion is considered informal and sometimes extravagant, basic or not very stylized.
Despite these conceptions of urban fashion, in recent years changes have been observed in the designs that have allowed this style to be positioned in many countries, where creativity and innovation are present to combine practicality with the elegance of some garments, considering that elegance does not only depend on a garment but also on attitude, personality, posture and presence.
Now, everything is a matter of taste and any style will have its supporters and detractors. The urban is present not only in fashion related to clothing, but also in the musical and artistic field, and this in turn influences fashion or the way people dress, since wearing characteristic garments in a certain way of life, requires that people assume the style, feel it and act as such.
In this way, many artists have assumed fashion in their daily lives and in their presentations, becoming influencers highlights that help increase the use of certain garments and / or clothing, within which the urban occupies an important place today, considering that in the latest trends practical elements that distinguish urban fashion are taken into account.
Thus, linen, silk, cotton, cashmere, denim and rayon stand out as some of the fresh and elegant fabrics that can be used, for example, in the combination of typical men’s trousers with blouses, as well as striped tops and jeans, shorts with blouses and jackets of different textures and colors, predominantly in white, black and navy blue for the summer.
urban fashion has undergone a process of evolution, which has become deeply rooted in the culture of music. And it is that music artists set trends in the street, a style that only young people know how to carry, and it is a fact that the greatest inspiration is in the celebrities of the moment such as: Rihanna, Miley Cyrus and Rita Ora.
In the case of Rihanna, the singer usually wears outfits or clothing sets, with a daring style, but combined with sophisticated heels, while Miley Cyrus stands out with the originality of the designs, and Rita Ora shows a more street style, frequently wearing long and wide shirts, sets of striking colors which is usually combined with urban hats and caps.