TOUS jewels are always at the forefront with their particular style, setting innovative trends and perfecting the characteristic styles of this renowned Spanish firm; which has gained fame and prestige over the years.
A growing industry in jewelry fashion that broke established patterns within goldsmithing, for its great versatility; forming a jewel-movement concept, with more than four hundred stores in forty-five countries around the world.
The “Tous” brand writes its history from the year 1920 with the opening of a workshop for the repair of watches, in the city of Manresa. Its owner Salvador Tous Blavi, little by little was approaching the world of jewelry, helped by his wife «Teresa Ponsa Mas».
In 1965, Salvador Tous Jr. married Rosa Oriel; and between the two they created what would become an emporium within the goldsmith trade. Five years later, they made an exciting and unique change by designing magnificent pieces for clients.
In the eighties, national and international expansion operations began, with strategies to create a wide collection of accessories together with new jewelry such as handbags, perfumes, watches, glasses, clothes; were some of the elements incorporated into the company.
In 1985, while on one of her trips, «Rosa Oriol» found what would later become the emblem of that industry, a beautiful teddy bear. That toy inspired her to carry out a brilliant idea, to make it in gold; an initiative that marked an unprecedented success in the history of the brand.
A teddy bear made of jewelery designed by Catalan craftsmen, which represents a talisman of prosperity for the famous jeweler «Tous». Image that has occupied the taste of a varied clientele in international markets, being carried with pride today by famous stars of renown.
The “Tous” jewels have spread the figure of the bear in different materials; elaborating pieces in gold, silver, titanium, steel, aquamarine, quartz, amethyst and many more. But the most admirable thing about the “Tous” family was the feat of making a peaceful and perhaps even unconscious revolution for many; in those early times when the jewels had religious reasons, or came from the inheritance of generations.
However, they came up with jewelry that can be worn every day, with youthful and casual designs. It was that way of doing things differently, which transformed the fruit of their work into a legend; «Tous» is considered one of the most recognized Spanish and world brands by people. On the «YouTube» channel «Carlos Domínguez Pacheco», you can admire the history of the «Tous» Jewelry Stores.
Surely on some occasion, you have worn a garment from this charming goldsmith. All of us on certain occasions have chosen to wear them, either because they are fashionable or simply because of the comfort of using them with different outfits.