The jewelry brands that stand out on social networks are generally determined according to the number of followers they have, and the scope and impact they generate at a social and economic level depends on this. In recent years, jewelry brands have been emerging, with innovative designs and proposals that compete for a position in the complex world of fashion; so below we will present some of those firms that have had a vertiginous boom:
MARY PASCHAL: This brand is the one with the most followers on “Instagram”; which reach more than 161,000; For this reason, some of the most recognized «influencers», such as Sincerely Jules, Laura Escanes, Chiara Ferragni, Dulceida, among others, have worn the jewels and one of their most iconic products is the crescent-shaped pendant; that in 2016 it was a real sensation; projecting itself in many of the accounts of this social network; as well as on facebook.
This firm of Catalan origin has emerged with a very current style and with innovative pieces, which have had a lot of support from modern women and especially from the younger population.
PS PAOLA: This jewelry brand was founded in 2014, and currently has more than 121,000 followers, billing approximately more than 1.5 million euros. PD Paola’s designs are unique, but fundamentally they are basic and without exaggeration, which has had a notable impact on the world of jewelry.
To his credit, emblematic pieces of the brand stand out, such as the earrings called «ear cuff», which have floral designs, as well as the pieces with the brand’s logo, a double triangle. This currently booming brand has physical stores not only in Spain, but also in countries such as France, England and the United States; where it has been able to quickly position itself with its unique, simple and elegant style.
SINGULARU: This is another jewelry brand that stands out on social networks and that presents practical designs, adapted to the needs of the modern woman who works, socializes and attends events where she wants to look splendid.
The brand in question was created in 2014 by the Spaniards Tormo and Cristina Aristoy; and currently it has almost 60,000 followers, who prefer its quality, unique designs, and above all the advantage of its very affordable prices; that they do not detract from the personality and creativity of each of their models, making these alternative pieces perfect to wear on a day-to-day basis; and in the most distinguished and elegant events.
OUI PETIT: This is a jewelry brand that has opted for simple styles and designs, in addition to affordable prices, which are not very expensive; to provide the opportunity for many women to wear exquisite garments inspired by antique jewelry and travel. The owner of this brand is Victoria Montero, who has her workshop in Córdoba-Spain, standing out for her simple, yet innovative and modern style, which has earned her the opportunity to count more than 54,400 followers, who have made the rings adaptable. and the «midi», the brand’s best-selling products.
LOWLITA & U: This jewelry brand has grown a lot lately, to the point that it already has some 54,000 followers; showing their preference for the variety of fine watches and bracelets; which carry a distinctive element such as an initial that is characteristic of the brand; In addition, he constantly offers special discounts to the followers of the social network, a strategy that has increased his income; also the shipping costs of purchases are free; which is a point in favor of the buyers.
OUIBYU: The chief fashion editor of «Elle» magazine, Laura Somoza, is the owner of this brand created in 2013, which has been consolidating itself in the world of jewelry, to the point that models of the stature of Chiara Ferragni; Gigi Hadid, Paula Echevarría and Gisele Bündchen, have chosen to use their pieces. The jewelery designer was first inspired by the Dior jewel “Oui”, hence the name of the brand, which currently has more than 29,500 followers on Instagram.
KALK: This jewelry brand is considered one of the alternatives for different girls who want to look very feminine, free and spontaneous; and with only one year of existence it has some 21,600 followers. The brand’s designs are characterized by being fine and of quality; but maintaining affordable prices, so that it is not necessary to spend large amounts of money to own a beautiful piece of jewelry.
BAGATIBA: This firm is characterized by its large designs, such as its earrings and pendants, which have become irresistible to celebrities such as Candice Swanepoel and Bella Hadid; celebrities who have been seen on several occasions wearing some of the pieces of this different and very modern jewelry firm.