Despite the fact that there are millions of different people in the world, it is increasingly common to find people who share ways of thinking and acting, urban tribes being an example of this, and one that is giving a lot to talk about are the «muppies». ”, since, despite being the new trend in the United States, throughout the world there are many people who fit the profile. Find out below if you are one of them.
The term muppies was created by the American writer Michelle Miller in her book «The Underwriting», and etymologically it is a mix between «millennial», referring to the millennial generation, and «yuppie», referring to young people who live connected to Internet. So we could define them as a generation of young people between 22 and 35 years old who stand out for being intelligent, ambitious and who can do a thousand things at the same time. Some of the characteristics that define muppies are the following:
- They are addicted to the internet and social networks, so they cannot live without being connected through their «smartphone», dedicating at least an hour to update their digital life, and they use twitter as their main tool to stay informed.
- They are young people with a lot of preparation and higher education, who generally speak two languages and have an important «curriculum» that includes some complementary courses in a specific area, or at least a master’s degree.
- In their vision of life, they love to undertake and enjoy doing what they like, without worrying about the future. They can have their own company, even if they don’t get rich from it, but it is something they have always dreamed of.
- Among his hobbies are photography, cinema, literature and crafts, which can be constantly evidenced in the accessories of his technological devices.
- They love alternative music and technology, which is why «tablets», «smartphones» and all the latest generation «gadgets» will be the objects of their desires
- They have a predilection for some sports that better identify their lifestyle such as «running», meditation or yoga, and these are their great allies to disconnect from the daily routine.
- They love healthy food and the environment, which is why many of them love fruits, vegetables and healthy foods in their diet. In addition, they are staunch defenders of nature and recycling.
- As for their clothing, they can wear brand clothes but they do not do it to follow a trend; they always maintain a good appearance when dressing, although they prefer the informal style.
In a world where globalization is increasingly present in our lives, there will be many influences that will continue to have fashion, technology, culture and lifestyles in our environment, so the emergence of new urban tribes, it only remains to wait for the next one.