– (Otavio Silveira/)
click-drink
Parisian Louise Delage, 25, has become one of France’s coolest influencers. Photos of her on the beach and at parties were the envy, but no one noticed that in all 150 posts, she had a drink in her hands. In September, the girl made one last post: she revealed that her name was not “Louise” and that the account was an intervention by the advertising agency BETC for the campaign “Like my addiction”, which seeks to raise awareness of alcoholism among young people. .
The Art of Trolling
Amalia Ulman was another example of the luxurious life that only existed in the illusory realm of Instagram. This time, the various posts with five-star hotels, haute couture dresses, jewelry, gourmet food and travel were not a scientific experiment, but a virtual performance by this Argentinian artist based in the USA. Entitled Excellencies and Perfections, the idea was praised by The Telegraph newspaper as “one of the most original and outstanding works of art in circulation of the digital age”.
The manufactured millionaire
With an Insta full of luxury cars, good food and travel, Boris Bork quickly became famous in Russia and the world. Thousands of people admired him and brands even proposed advertisements. But it was all just an experiment by (poor guy) marketing consultant Roman Zaripov. “I was surprised how, spending just $800 [cerca de R$ 2,5 mil] in two months, I was able to make tens of thousands of adults believe in a person who does not exist,” he said.
ready formula
When a social media expert told journalist Max Chafkin that he could turn anyone into a “web celebrity,” Chafkin paid the bill. The rules proposed by the interviewee included discovering a niche with little competition (in this case, fashion), borrowing clothes, taking professional photos all on the same day and publishing them little by little. It was also worth using bots or even photos of food taken by a hired photographer. It worked: Chafkin reached 1,400 followers in one month.
The new Clarice Lispector
“You came here to do something. Find out what it is and do it.” With tweets like that, Santiago Swallon gathered thousands of followers ready to go viral. And it wasn’t for less: his profile said he was a TED speaker, a prestigious lecture service. Its Wikipedia page was also impressive. But, of course, it didn’t exist: it had been created by MIT engineer Kevin Ashton. He bought followers, forged a verified badge, tweeted random things, and waited for the magic to happen.
«I can not take it anymore!»
Australian Essena O’Neill, 19 years old, conquered the dream of many people: tens of thousands of followers who drooled over every detail of her life. Until the day the pressure to maintain that perfect image got too much. To break free, she changed the caption of several photos to reveal the sordid behind-the-scenes. For example: posts where she practiced yoga in the morning, in pure serenity, had actually been clicked on in the afternoon, with a lot of stress until she found the ideal pose.
SOURCES Websites Folha de S.Paulo, The State of S. PauloLOOK, The Guardian, the country, The New York Times, The Daily Mirror, The Telegraph, Track Mavens, The globeEXAM, brainstorm 9, Medium and Message, Digital Look, bloomerang It is Buzzfeed News Brazil